Organisational Culture
"As individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things."Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone to Take Action
We like to think of culture as how your company represents its brand internally, as the way a company defines and captures what’s important to ensure the company’s success. A company’s culture can be reflected by:
- How employees are valued and developed
- Where and by whom decisions are made and responsibilities and given
- How well the company adapts to change
- How successful the company is at embracing uncertainty and change
- How positive and consistent your customer experience is
- How consistently your brand is represented by your people
Many companies don’t give much attention to their culture – it just evolves through the recruiting processes. It is left to the attitudes and behaviours of leaders or strong individuals and passed along unconsciously.
Creating a strong company culture is just as important to your success as a sound business plan. If fact, the definition of how you want your corporate culture to perform should be part of your business plan.
If you haven’t heard of Zappos, they’re a great example of what you can achieve by focusing on your culture. Zappos is a US based retailer that has gone from zero to over $1 billion – and they did this by focusing on culture.
Your culture permeates every area of your business – how your customers are treated, how your team treats each other, how productive your business is, how happy everyone is, how much money you make.
Culture counts – in every sense of the word.
Build a culture that supports your success
Invest in building the culture you need to take your business forward. Contact us today for a free consultation to discuss your culture and see how we can help.
Telephone: +61 3 9010 5536 or +61 4 1148 5010.